Who we are
WestLink is a digital product partner for bold lifestyle and travel brands. We provide results-driven development focused on bridging the gap between innovation and real-world impact.































happy clients
awards for innovation
years supporting clients
Why
WestLink?
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Entrepreneurial
We’re strategic partners. We architect solutions with the same strategic thinking and risk awareness you would expect from co-founders. -
Collaborative
We listen to brilliantly help our clients. We anticipate the next step to deliver remarkable outcomes with accountability, care, and momentum. -
Positive energy
We pride ourselves on being easy to work with and show humble humor in the face of crazy bugs and moments. We don’t tolerate jerks (as clients or team members). -
Empowering
Driven by curiosity, we seek and share knowledge to inspire growth. We strive to cultivate leaders who take ownership and think independently. We live to create solutions that drive people and businesses forward.
Award-winning software development
Leadership team




Team certifications
FAQ
From discovery and UX to MVPs and full marketplaces, we specialize in high-impact execution, bridging the gap between innovation and results. Our team specializes in:
- JavaScript frameworks like React, Next.js, and Vue
- Backend development with Node.js and Python
- Mobile app development using React Native and Flutter
- Cloud platforms including AWS, Google Cloud, and Azure
- AI & ML integration with tools like OpenAI, TensorFlow, and LangChain
- IoT development for connected devices and smart technology
- Databases such as PostgreSQL, MongoDB, and Firebase
We’re always exploring new tools and frameworks to stay ahead of the curve and bring cutting-edge solutions to our clients.
While we’ve built custom software for a wide range of industries, we specialize in helping companies in travel and lifestyle tech. These are spaces where thoughtful technology can make a measurable difference—and where we’ve done our best work.
WestLink was founded in 2016 to help visionaries turn ambitious ideas into real, scalable solutions that users love. Roddy Richards started the company after years in NYC’s innovation ecosystem, where he worked with Betaworks, PreHype, Salesforce, and venture-backed startups. He saw firsthand what separated breakthrough technology from ideas that never quite take off. It’s never about the code…it’s about creating solutions with real impact that drive people and businesses forward.
WestLink is a team of 75+ highly skilled entrepreneurial professionals with years of experience developing and implementing custom software solutions. We continuously add skilled and knowledgeable developers, designers, and entrepreneurs to our team to stay up-to-date with the latest advancements in technology and provide our clients with the most advanced software solutions.
WestLink can start requirements gathering for your project typically within a week. Once the requirements gathering phase is complete, which normally takes 2-3 weeks, we can begin the development process immediately. We aim to ensure a smooth and timely project kickoff, aligning with your desired timeline and delivering high-quality results.
Let’s talk about your goals and vision, and we’ll help bring them to life.
Combining engineering precision with strategic product delivery.

































































