Who we are
WestLink finds margin others miss and builds software that works. We started building custom software for ambitious companies in 2016. In 2025, we launched Reflex after realizing most operations teams lose 15-25% of their margin to inefficiency they can’t see.
We deploy an observation layer that captures real workflows, identify exactly where margin is leaking, and deploy automations to recover it. Average pilot finds $100-250K in recoverable waste.
We build mobile apps, web platforms, APIs, and AI integrations. We’ve shipped software used by millions of people for companies like Uber, Bose, and Citizen Watch.
happy clients
awards for innovation
years supporting clients
Why
WestLink?
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Entrepreneurial
We’re strategic partners. We architect solutions with the same strategic thinking and risk awareness you would expect from co-founders. -
Collaborative
We listen to brilliantly help our clients. We anticipate the next step to deliver remarkable outcomes with accountability, care, and momentum. -
Positive energy
We pride ourselves on being easy to work with and show humble humor in the face of crazy bugs and moments. We don’t tolerate jerks (as clients or team members). -
Empowering
Driven by curiosity, we seek and share knowledge to inspire growth. We strive to cultivate leaders who take ownership and think independently. We live to create solutions that drive people and businesses forward.
Award-winning software development
Team certifications
FAQ
We build mobile apps, web platforms, APIs, and AI integrations using:
- JavaScript frameworks like React, Next.js, and Vue
- Backend development with Node.js and Python
- Mobile app development using React Native and Flutter
- Cloud platforms including AWS, Google Cloud, and Azure
- AI & ML integration with tools like OpenAI, TensorFlow, and LangChain
- IoT development for connected devices and smart technology
- Databases such as PostgreSQL, MongoDB, and Firebase
We’re always exploring new tools and frameworks to stay ahead of the curve and bring cutting-edge solutions to our clients.
While we’ve built custom software for a wide range of industries, we specialize in helping companies in travel, logistics, and active lifestyle tech. These are spaces where thoughtful technology can make a measurable difference—and where we’ve done our best work.
WestLink was founded in 2016 to help visionaries turn ambitious ideas into real, scalable solutions that users love. Roddy Richards started the company after years in NYC’s innovation ecosystem, where he worked with Betaworks, PreHype, Salesforce, and venture-backed startups. He saw firsthand what separated breakthrough technology from ideas that never quite take off. It’s never about the code…it’s about creating solutions with real impact that drive people and businesses forward.
WestLink is a team of 75+ highly skilled entrepreneurial professionals with years of experience developing and implementing custom software solutions. We continuously add skilled and knowledgeable developers, designers, and entrepreneurs to our team to stay up-to-date with the latest advancements in technology and provide our clients with the most advanced software solutions.
WestLink can start requirements gathering for your project typically within a week. Once the requirements gathering phase is complete, which normally takes 2-3 weeks, we can begin the development process immediately. We aim to ensure a smooth and timely project kickoff, aligning with your desired timeline and delivering high-quality results.
What our clients say
Easy to work with and focused on getting the job done. We couldn’t ask for a better company to work on our project.
They are truly experts in their field and we are privileged to work with them on a regular basis.
With WestLink, we successfully launched our product and conducted a 10-week trial with our customers.
WestLink helped us launch our MVP product and since then they have made serious improvements to it.
They professionally challenged our direction, the level of collaboration is the best we’ve ever encountered.
WestLink always finds the right people for the job and can quickly scale up and down.
WestLink is knowledgeable, efficient, and fun to work with. They built us a dynamic, beautiful site that is easy to update when needed.
Very impressed with their approach to communication. They integrate into your team and truly feel like augmented staff.
After wasting a year and $60K on a developer who did not deliver, WestLink saved us under a very urgent timeline.
Perfect project management; everything was delivered on budget and on time. We now have 4,600 users on the app.
Our clients love our app! We can now scale with technology and marketing that supports our growth.
Let’s talk about your goals and vision, and we’ll help bring them to life.
Combining engineering precision with strategic product delivery.
