The challenge
8AM Golf, the parent company behind some of the most prestigious names in golf, including Miura Golf, Fairway Jockey, and True Spec Golf, needed to modernize their digital presence to match the elite quality of their brands.
Each brand faced unique challenges
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Miura Golf needed a premium e-commerce platform with a custom iron selector tool and real-time inventory synchronization between Shopify and Salesforce
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Fairway Jockey needed to integrate Shopify with its backend inventory system and merge Golf.com’s product listings without losing its custom fitting focus
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True Spec Golf needed a modern booking platform with Salesforce and internal tracking integrations to automate bookings and scale their club fitting experience across 40+ studios worldwide
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8AM Golf needed a brand website that united its full portfolio under one cohesive message
The solution
We partnered with 8AM Golf to design, develop, and optimize the digital ecosystem across Miura Golf, Fairway Jockey, True Spec Golf, and 8AM Golf. Our work transformed complex sales processes into seamless user-friendly experiences that honored each brand’s unique identity.
Our approach focused on these key areas
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Designing premium e-commerce experiences tailored to each brand
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Building custom product configurators that connected to real-time inventory
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Developing automated booking flows and personalized email journeys
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Merging thousands of products from Golf.com into Fairway Jockey’s inventory system
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Launching a unified brand website to represent the 8AM Golf portfolio
The results
Through strategic development, continuous optimization, and technical innovation, WestLink helped 8AM Golf modernize its digital ecosystem, streamline operations, and drive significant business growth across its portfolio of brands.
Growth highlights across the 8AM Golf network
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Miura Golf: 10x increase in sales
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Fairway Jockey: 4x growth in sales
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True Spec Golf: 3x growth in sales
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8AM Golf: unified portfolio under one cohesive website, paving the way for new brand acquisitions
What we built
We brought 8AM Golf’s brands to life online by building custom e-commerce platforms, advanced booking systems, and backend integrations that matched the premium experience golfers expect from their products and services.
We designed and developed
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Miura Golf’s e-commerce platform featuring a custom iron selector tool
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Fairway Jockey’s enhanced Shopify storefront with seamless integration of Golf.com’s product catalog
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True Spec Golf’s studio booking system integrated with Salesforce and automated client email journeys
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8AM Golf’s website that showcases the company’s full portfolio
How we did it
We ran parallel Agile development tracks for each brand, collaborating closely with stakeholders at both the 8AM Golf and company level.
We combined several cutting-edge technologies
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Shopify
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React
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.NET
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WordPress
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Salesforce
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Custom API integrations for backend systems
Testimonial
Jason Snavely
“They are truly experts in their field and we are privileged to work with them on a regular basis.”
