8AM Golf Success Story

The challenge

8AM Golf, the parent company behind some of the most prestigious names in golf, including Miura Golf, Fairway Jockey, and True Spec Golf, needed to modernize their digital presence to match the elite quality of their brands.

Each brand faced unique challenges

Miura Golf needed a premium e-commerce platform with a custom iron selector tool and real-time inventory synchronization between Shopify and Salesforce

Fairway Jockey needed to integrate Shopify with its backend inventory system and merge Golf.com’s product listings without losing its custom fitting focus

True Spec Golf needed a modern booking platform with Salesforce and internal tracking integrations to automate bookings and scale their club fitting experience across 40+ studios worldwide

8AM Golf needed a brand website that united its full portfolio under one cohesive message

The solution

We partnered with 8AM Golf to design, develop, and optimize the digital ecosystem across Miura Golf, Fairway Jockey, True Spec Golf, and 8AM Golf. Our work transformed complex sales processes into seamless user-friendly experiences that honored each brand’s unique identity.

Our approach focused on these key areas

Designing premium e-commerce experiences tailored to each brand

Building custom product configurators that connected to real-time inventory

Developing automated booking flows and personalized email journeys

Merging thousands of products from Golf.com into Fairway Jockey's inventory system

Launching a unified brand website to represent the 8AM Golf portfolio

The results

Through strategic development, continuous optimization, and technical innovation, WestLink helped 8AM Golf modernize its digital ecosystem, streamline operations, and drive significant business growth across its portfolio of brands.

Growth highlights across the 8AM Golf network

Miura Golf: 10x increase in sales

Fairway Jockey: 4x growth in sales

True Spec Golf: 3x growth in sales

8AM Golf: unified portfolio under one cohesive website, paving the way for new brand acquisitions

What we built

We brought 8AM Golf’s brands to life online by building custom e-commerce platforms, advanced booking systems, and backend integrations that matched the premium experience golfers expect from their products and services.

We designed and developed

Miura Golf’s e-commerce platform featuring a custom iron selector tool

Fairway Jockey’s enhanced Shopify storefront with seamless integration of Golf.com’s product catalog

True Spec Golf’s studio booking system integrated with Salesforce and automated client email journeys

8AM Golf’s website that showcases the company’s full portfolio

How we did it

We ran parallel Agile development tracks for each brand, collaborating closely with stakeholders at both the 8AM Golf and company level.

We combined several cutting-edge technologies

Shopify

React

.NET

WordPress

Salesforce

Custom API integrations for backend systems

Testimonial

Jason Snavely

True Spec Golf

“They're wonderful to work with and were extremely helpful. I would go as far as to say they are experts in their field. We are privileged to have their assistance on a regular basis.”

Ready to elevate your brand?

If you're looking to transform your e-commerce website into a premium digital experience that drives growth, let's talk about your vision.

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