WestLink
Citizen Watch Delivering
[AI Software]
The challenge

Citizen Watch faced a critical moment in their evolution: while they had mastered traditional watchmaking over their 100-year history, they needed to compete in the modern wearable tech market. Their existing product line couldn't tap into the advances in AI, machine learning, and personalized health insights that today's consumers expect.

They needed to
Enter the smart wearables market without losing their premium brand position

Transform complex NASA research into useful consumer features

Deliver genuine health value beyond basic activity tracking

Build everything in just 24 weeks

The solution

We partnered with Citizen to create CZ Smart YouQ - a powerful wellness platform that combines their watchmaking expertise with cutting-edge AI. The system uses NASA's fatigue management research and IBM Watson Machine Learning to help users understand and optimize their daily energy levels.

Our approach focused on these key areas
Translating complex science into useful features people actually want

Building a complete ecosystem (WearOS, iOS, and Android apps)

Deliver genuine health value beyond basic activity tracking

Creating a foundation for continuous improvement through user feedback

The results

In just 24 weeks, we helped Citizen deliver a first-of-its-kind wearable wellness platform and establish their presence in the connected tech space. The platform delivered personalized, science-backed value to users, helping them track, understand, and optimize their daily energy levels seamlessly across mobile and wearable devices.

The platform launched to significant acclaim
Featured as a Best of CES 2023 product by multiple major tech publications

Successfully transformed NASA's research into consumer-friendly features

Delivered a premium app experience that matched Citizen's brand standards

Set the stage for future innovation with a flexible, scalable architecture

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What we built

We designed and developed the entire CZ Smart YouQ ecosystem, including native iOS and Android applications, a custom WearOS companion app, and a robust backend that supports real-time data syncing and machine learning-driven insights.

The CZ Smart YouQ platform helps users
Track their unique energy patterns throughout the day

Take quick "Alert Checks" based on NASA's fatigue research

Get personalized recommendations for maintaining peak performance

Access a growing library of wellness content

How we did it

To meet the ambitious 24-week timeline without compromising quality, we implemented an Agile development approach with two-week sprints and continuous collaboration with the Citizen team.

We combined several cutting-edge technologies
Custom machine learning models trained on NASA research

WearOS for sophisticated health tracking

Native iOS and Android development for optimal performance

IBM Watson integration for advanced analytics

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Testimonial
Peter Yeung

Peter Yeung

Citizen Watch America

“The team is easy to work with and focused on getting the task completed. We couldn't ask for a better company to work on our project.”

The platform continues to evolve with planned features including
Advanced sleep and caffeine impact modeling

AI-powered recommendation engine

Personalized wellness forecasting

Ready to transform your product? 

If you're looking to turn your traditional product into a modern, AI-powered platform that delivers real value to users, let's talk about your vision.
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