The challenge
Citizen Watch faced a critical moment in their evolution: while they had mastered traditional watchmaking over their 100-year history, they needed to compete in the modern wearable tech market. Their existing product line couldn’t tap into the advances in AI, machine learning, and personalized health insights that today’s consumers expect.
They needed to
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Enter the smart wearables market without losing their premium brand position
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Transform complex NASA research into useful consumer features
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Deliver genuine health value beyond basic activity tracking
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Build everything in just 24 weeks
The solution
We partnered with Citizen to create CZ Smart YouQ – a powerful wellness platform that combines their watchmaking expertise with cutting-edge AI. The system uses NASA’s fatigue management research and IBM Watson Machine Learning to help users understand and optimize their daily energy levels.
Our approach focused on these key areas
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Translating complex science into useful features people actually want
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Building a complete ecosystem (WearOS, iOS, and Android apps)
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Delivering genuine health value beyond basic activity tracking
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Creating a foundation for continuous improvement through user feedback
The results
In just 24 weeks, we helped Citizen deliver a first-of-its-kind wearable wellness platform and establish their presence in the connected tech space. The platform delivered personalized, science-backed value to users, helping them track, understand, and optimize their daily alertness levels seamlessly across mobile and wearable devices.
The platform launched to significant acclaim
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Featured as a Best of CES product by multiple major tech publications
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Successfully transformed NASA’s research into consumer-friendly features
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Delivered a premium app experience that matched Citizen’s brand standards
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Set the stage for future innovation with a flexible, scalable architecture
What we built
We designed and developed the entire CZ Smart YouQ ecosystem, including native iOS and Android applications, a custom WearOS companion app, and a robust backend that supports real-time data syncing and machine learning-driven insights.
The CZ Smart YouQ platform helps users
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Track their unique alertness levels throughout the day
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Take quick “Alert Checks” based on NASA’s fatigue research
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Get personalized recommendations for maintaining peak performance
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Access a growing library of wellness content
How we did it
To meet the ambitious 24-week timeline without compromising quality, we followed an Agile development approach with two-week sprints and continuous collaboration with the Citizen team.
We combined several cutting-edge technologies
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Custom machine learning models trained on NASA research
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WearOS for sophisticated health tracking
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Native iOS and Android development for optimal performance
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IBM Watson integration for advanced analytics
Testimonial
Peter Yeung
“Easy to work with and focused on getting the job done. We couldn’t ask for a better company to work on our project.”
The platform continues to evolve with planned features including
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Advanced sleep and caffeine impact modeling
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AI-powered recommendation engine
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Personalized wellness forecasting
