The challenge
Spray Valet had built a loyal client base for their professional, 24/7 mobile spray tanning services in Los Angeles. But as demand grew, their manual booking system and limited backend tools made it impossible to scale their service model or deliver the VIP experience their customers expected.
They needed a system that
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Modernize the booking experience across mobile and web
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Seamlessly match clients in real-time to available service providers (valets)
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Automate backend operations like payments, scheduling, and reporting
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Scaled with the business and supported their expansion into new cities
The solution
To help Spray Valet scale, we designed and developed custom mobile and web applications that connect clients with service providers quickly and effortlessly. Behind the scenes, it gives Spray Valet management full control over scheduling, payments, marketing, and operations.
Our approach focused on these key areas
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Designing a seamless booking experience for guests and returning clients across web and mobile
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Implementing a dynamic pricing system based on time of day, location, and location type
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Building a valet app for service providers to manage, reschedule, and transfer appointments
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Elevating the brand with a new, high-end identity and marketing website
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Developing a scalable backend system that supported multi-city operations
The results
In just 30 weeks, we helped Spray Valet transform from a boutique local business into a scalable mobile beauty platform. Clients now enjoy a polished, effortless booking experience while Spray Valet runs more efficiently than ever before.
The platform unlocked major growth opportunities
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Allowed for the expansion to Miami and Las Vegas
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Cut 90% of manual scheduling and payment handling tasks
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Enabled the launch of a full membership program across all cities
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Automated customer text and email communications
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Built a solid foundation for future performance enhancements and expansion
What we built
We designed and developed the entire Spray Valet client experience, including a custom iOS mobile app, a web app with a guest booking flow, and a full marketing website with a new luxury brand identity.
Spray Valet clients can now
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Book spray tans online 24/7 across Los Angeles, Miami, and Las Vegas
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Get instant quotes based on time of day, location, and location type
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Seamlessly pay, tip, and manage future appointments
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Book with their preferred valet based on real-time availability
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Access exclusive memberships, promotions, and referral discounts
The platform allows Spray Valet’s team to
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Accept, reschedule, or transfer appointments across multiple cities
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Manage shift coverage through a dynamic shift feed
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Communicate directly with clients starting two hours before appointments
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Oversee bookings, payments, memberships, and promotions using a robust admin portal
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Monitor platform performance with Google Analytics, Google Tag Manager, and Hotjar
How we did it
To meet the client’s desired timeline without compromising quality, we implemented an Agile development model and maintained continuous collaboration with the Spray Valet team at every stage.
We combined several best-in-class technologies
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React and React Native for front-end web and mobile apps
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Firebase and Python backend for real-time data and notifications
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Stripe for secure, automated payments
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Twilio and TextMagic for client-valet communication
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DocuSign for valet onboarding and agreements
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Google Analytics, Google Tag Manager, and Hotjar for performance tracking
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WordPress for marketing site and ActiveCampaign for email flows
Testimonial
Valerie Mya
“Our clients love our app! We can now scale with technology and marketing that supports our growth.”
The platform continues to evolve with planned features including
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Enhanced valet support tools
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Membership rework and optimization
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Email and text refresh for higher engagement
