WestLink
Uber Rewards Delivering
[API Integration]
The challenge

To compete with today’s leading rewards programs, Uber needed to offer users high-value rewards without disrupting the seamless in-app experience they were known for. To do this, they needed to implement TAP Network’s white-labeled rewards marketplace API.

The API would help
Expand Uber’s reward offerings beyond ride credits

Maintain a fully integrated, in-app experience

Deliver rewards at scale to a growing global user base

Iamge
The solution

We partnered with TAP Network to build the API powering Uber’s white-labeled rewards marketplace. The integration enabled Uber to offer users hundreds of reward options, from gift cards at brands like Starbucks, Nike, and Adidas to charitable donations, all within the existing Uber app.

Our approach focused on
Enabling a secure, scalable rewards redemption flow

Ensuring seamless integration with Uber’s existing infrastructure

Delivering a flexible foundation for future rewards expansion

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The results

The integration transformed the Uber Rewards experience, giving users more ways to redeem rewards within the Uber app and more reasons to stay loyal.

The API integration
Provided users access to a wide selection of rewards and charitable giving options

Delivered a more engaging loyalty experience entirely within the Uber app

Strengthened Uber’s position as a leader in the rideshare space

Iamge
What we built

We developed the API integration that connected TAP Network’s rewards-as-a-service platform to Uber’s internal systems to form the infrastructure behind the Uber Rewards marketplace experience.

The system includes
Logic for reading, syncing, and updating user point balances after redemption

Established a robust connection for real-time access to a diverse rewards catalog

Redemption transaction handling, including validating reward inventory and confirming success/failure

A scalable backend built for future expansion

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