The challenge
To compete with today’s leading rewards programs, Uber needed to offer users high-value rewards without disrupting the seamless in-app experience they were known for. To do this, they needed to implement TAP Network’s white-labeled rewards marketplace API.
The API would help
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Expand Uber’s reward offerings beyond ride credits
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Maintain a fully integrated, in-app experience
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Deliver rewards at scale to a growing global user base
The solution
We partnered with TAP Network to build the API powering Uber’s white-labeled rewards marketplace. The integration allowed Uber to offer users hundreds of reward options, from gift cards at brands like Starbucks, Nike, and Adidas to charitable donations, all within the existing Uber app.
Our approach focused on
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Enabling a secure, scalable rewards redemption flow
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Ensuring seamless integration with Uber’s existing infrastructure
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Delivering a flexible foundation for future rewards expansion
The results
The integration transformed the Uber Rewards experience, giving users more ways to redeem rewards within the Uber app and more reasons to stay loyal.
The API integration
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Provided users access to a wide selection of rewards and charitable giving options
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Delivered a more engaging loyalty experience entirely within the Uber app
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Strengthened Uber’s position as a leader in the rideshare space
What we built
We developed the API integration that connected TAP Network’s rewards-as-a-service platform to Uber’s internal systems to form the infrastructure behind the Uber Rewards marketplace experience.
The API integration includes
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Logic for reading, syncing, and updating user point balances after redemption
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Redemption transaction handling, including validating reward inventory and confirming success/failure
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A robust connection for real-time access to a diverse rewards catalog
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A scalable backend built for future expansion
